Jennifer Lopez, renowned for her multifaceted career as an actress, singer, performer, and designer, has added another feather to her cap as the global ambassador for Intimissimi. The Italian lingerie brand, in their March 2023 press release, cited Lopez’s embodiment of women’s empowerment and “modern sexiness” as key reasons for their collaboration.
For the Spring 2023 campaign, captured beautifully by photographer Chris Colls, Lopez showcased the Pretty Flowers Sofia balconette bra. Available in striking hues of flame scarlet, digital turquoise, and valentine pink, this piece features delicate ivory floral embroidery on its lightly-padded mesh cups and elegant trims. Lopez complemented these bras with matching see-through lace panties and various satin-silk pajama pieces from the brand, creating a series of enchanting looks. The theme of the shoot was a whimsical Italian summer, brought to life with vivid colors reminiscent of Positano.
In her statement about the partnership, Lopez expressed her admiration for Italy – its people, fashion, culture, food, and history. “Discovering Intimissimi was a revelation with their exquisite silks, enchanting lace, and designs that perfectly accentuate the body. I’m thrilled to represent the Intimissimi woman, embodying confidence, vivacity, and strength,” she remarked.
Aside from professional engagements, Lopez also incorporates Intimissimi pieces into her personal photo shoots, often as a playful nod to her projects or as stylish tributes to her husband, Ben Affleck. In November 2022, she paired a “Mrs” nameplate necklace with a sleek black lingerie set from the brand, showcasing her impeccable style.
Her most recent endeavor with Intimissimi includes the co-designed capsule collection “This Is Me…Now,” which aligns with her forthcoming album bearing the same title. The collection, encompassing a black halter cutout bra, lace teddies adorned with chains, and elegant silk camisole sets, is said to represent Lopez’s personal and artistic “evolution.”
The article concludes with an invitation to explore the various instances Jennifer Lopez has been photographed in Intimissimi lingerie, highlighting her continuous influence in fashion and her seamless blend of personal style with professional endeavors.
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